Clean, well-lit photos where the product fills most of the frame — standard e-commerce listing shots are ideal. Busy backgrounds and heavy filters reduce quality; the generator animates what is in the photo rather than inventing missing detail.

The TikTok ad goal produces 9:16 verticals for TikTok, Reels, and Shorts. The listing video goal produces 16:9 clips for product pages and marketplaces. The hero video goal produces premium 16:9 footage for landing pages and brand spots.

Cost depends on the goal: TikTok drafts are the cheapest path and are covered by free signup credits; listing videos sit mid-range; hero videos use a premium 1080p model with audio. The exact credit cost always shows before you generate, and failed jobs are refunded automatically.

Paid plans include commercial usage rights and watermark-free downloads for the ads you generate. You must own the rights to the product photos you upload — see the terms page for the full commercial-use policy.

Yes — rerun the same photo with a different style or template to build a set of variants for creative testing. Each run is a separate generation with its own visible cost, and every result stays in your assets for reuse.

No. The output is a finished short video you can download and publish directly. If you want tighter cuts or captions, the clips drop cleanly into any editor, but none is required.